What makes a product or service innovative in the Netherlands?

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A product or service can be classed as innovative if at least one of the following three conditions are met:

  1. The product or service is new to the Netherlands.
  2. A new technology or technique for production, distribution or marketing is involved.
  3. There is an innovative organisational procedure and method.
(Non-definitive) examples can include the following:
  • Stimulating business activity in the Netherlands’ top sectors
  • A self-developed new product or service
  • New product-market combinations
  • Socially responsible enterprises
  • An original approach to energy conservation
  • An original approach to environmental/sustainability issues
  • Smart and creative adaptations or combinations serving cross-sectoral applications
  • A creative or innovative market approach
  • Social innovation.


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