As a start-up entrepreneur, certain activities must be undertaken to advance an idea into a successful business. Before approving an application, the government must understand what business development activities will take place. The start-up entrepreneur must provide a description of this in a step-by-step plan, containing information relating to:
The organisation. The start-up entrepreneur must have an active role. This means he/she is not simply a shareholder or financer. At a minimum, the step-by-step plan must detail the following:
- the structure of the organisation
- the assigned roles and tasks
- the legal form of the company
- the personnel
- the purpose of the enterprise.
- A description of the idea for the product or service and why it is innovative (see Innovativeness)
- Details of the development activities planned for the first year. A description of the planning and activities for the business; the steps to be carried out in setting up the company.