WEBVTT

00:00:00.240 --> 00:00:04.320
*Hiphop music plays* 

00:00:04.720 --> 00:00:11.000
We are PeelPioneers, Europe's largest
processor of circular orange peels.

00:00:11.120 --> 00:00:14.560
We use the peels
to make beautiful circular products.

00:00:14.640 --> 00:00:16.280
*Hiphop music plays* 

00:00:16.400 --> 00:00:21.280
The Netherlands Patent Office supported
PeelPioneers with search advice.

00:00:21.400 --> 00:00:27.760
We advised them on how to search
patent literature as a small business.

00:00:27.880 --> 00:00:32.200
He told us to start by reading claims,
which means starting at the end.

00:00:32.320 --> 00:00:35.360
So you first read
what is claimed in the patent...

00:00:35.480 --> 00:00:39.000
and move on to examples to find out
what the claims are based on.

00:00:39.120 --> 00:00:42.440
If you have time left,
you read the rest of the patent.

00:00:42.560 --> 00:00:45.920
What's interesting
is that our patent advisor...

00:00:46.040 --> 00:00:49.600
knows how patents work,
and we have the technical knowledge.

00:00:49.720 --> 00:00:54.360
That makes for an interesting conversation
on what exactly these patents contain.

00:00:54.560 --> 00:00:56.520
*Hiphop music plays* 

00:00:56.880 --> 00:00:59.800
Thanks to the information
we were able to give them...

00:00:59.920 --> 00:01:04.120
they could develop their idea
to quite a high level...

00:01:04.240 --> 00:01:07.640
and even arrived
at a Freedom to Operate analysis.

00:01:07.760 --> 00:01:13.960
FTO means you have done work
to make sure your process or product...

00:01:14.080 --> 00:01:19.480
does not infringe on an approved patent
filed by a third-party competitor.

00:01:19.600 --> 00:01:23.280
We've carried out that analysis,
which taught us a lot...

00:01:23.400 --> 00:01:26.240
about how our competitors
go about their work.

00:01:26.360 --> 00:01:31.760
So we're quite sure we do it differently,
which is very valuable information.

00:01:32.280 --> 00:01:36.920
*Hiphop music plays* 

00:01:37.480 --> 00:01:42.600
We help businesses make strategic
choices as they build their company.

00:01:42.720 --> 00:01:46.480
Say you're trying to bring a new process
or a product to market.

00:01:46.600 --> 00:01:51.440
What work do you have to do
with regard to intellectual property...

00:01:51.560 --> 00:01:54.080
to make your endeavour a success?

00:01:54.960 --> 00:02:00.800
Information in patents is important.
You learn what competitors are doing...

00:02:00.920 --> 00:02:03.480
and what has been done in the past.

00:02:03.600 --> 00:02:09.920
Some patents have expired,
but still contain valuable information.

00:02:10.040 --> 00:02:13.080
And everything is based
on concrete examples.

00:02:13.200 --> 00:02:16.920
You can read them,
try a version of them yourself...

00:02:17.040 --> 00:02:20.320
and develop new ideas
for your own research.

00:02:20.360 --> 00:02:22.040
*Hiphop music plays* 

00:02:22.160 --> 00:02:28.560
Reading and analysing patent literature
costs time and money...

00:02:28.680 --> 00:02:32.560
but it may qualify for a WBSO subsidy.

00:02:32.680 --> 00:02:35.440
So for small businesses,
like PeelPioneers...

00:02:35.560 --> 00:02:39.360
doing research becomes
much more interesting and feasible.

00:02:39.480 --> 00:02:43.000
And it promotes innovation.
What more could you wish for?

00:02:43.280 --> 00:02:46.040
*Hiphop music ends*