WEBVTT

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*Hiphop beat plays*

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The IP Smart Scan
gives a company an overview...

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of all the different aspects
related to IP, intellectual property.

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Think about patents, trademarks,
but also the collaborations you have...

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or for example,
the structure of the supply chain.

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Basically, we try to figure out
which risks a company would be facing.

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Let's say an investor wants to invest in a business.

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Having less risk or knowing how to deal with it
shows professionalism...

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but it also makes sure there's less chance
that you'll run into trouble later on.

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Two patent advisors from the Netherlands
Patent Office will come to your business location.

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We start with an interview. During that interview
we will focus on the IP and dig quite deep.

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Usually we will speak with the CEO and CTO.
After that we will make quite a big report...

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that really focuses on the elements
we want to focus on in the longer term.

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The IP Smart Scan
probably gives you three advantages:

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First, you get a much better view on risk,
which will help in the long term.

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Second, it creates value for the business.
You'll have a better understanding of patents...

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and utilising them better
will give you additional value.

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And third, it prepares you.
It's a professionalism towards investors.

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It will help you
to make a better appearance to them.

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Startups and scaleups are usually very focused
on further developing their technology.

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In my experience, they are usually
not that focused on intellectual property.

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The IP Smart Scan is a useful tool
to get an overview of all the different IP rights...

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and get an IP strategy going.

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When we were already a bit more mature, the
IP Smart Scan was a very good method for us...

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to understand where our risks lay
within our intellectual property domain.

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One of the risks was the brand name.
It was not protected yet.

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Based on this advice, we have protected
our brand name in Europe.

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In lots of European countries we're now protected,
and also in the United States of America.

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Are you a startup or scaleup facing
international growth or an investment round?

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Then this is the time for an IP Smart Scan.

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*Music plays shortly and fades out*