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Trade mission for startups and scale-ups to CES Las Vegas

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Internal shot of CES entrance

Are you ready to show the world your innovative, responsible tech solutions? Join our trade mission team at CES Las Vegas, 5 - 8 January 2023, and CES Unveiled Amsterdam, 13 October 2022. Promote your product, maximise your media exposure and connect with the international tech community.

CES2023 Las Vegas is the most influential international exhibition globally, where the world's tech ecosystem gathers. It serves as an ideal launching platform for the latest tech innovations and offers endless opportunities to meet investors, partners and journalists.

With the slogan 'Tech for a responsible future', the Dutch trade mission will once again be part of the most significant tech event of the year. With its 2 pavilions, the mission will have ample space to showcase a wide range of Dutch startups and scale-ups. It is a unique location to promote your innovative projects and take your company to the next level.

Dutch Pavilions: Tech Square and Next Level Innovations

The Netherlands will have 2 pavilions at CES2023: Tech Square and Next Level Innovations. Both pavilions can host up to 50 startups and 20 scale-ups. Are you interested in featuring your product or service at one of our pavilions?

"Being part of the Dutch CES mission allowed us to establish important contacts with major international investors," says Richard Hardiman, CEO of Ranmarine and part of last year's CES trade mission.

Another Dutch company that benefitted from joining last year's CES trade mission is InPhocal. "CES was the first opportunity to test our tech solution live before an international audience," said Kathy Vredeveldt, CFO at InPhocal. She continues, "Winning the CES Innovation Award gave us extra exposure, from which we still benefit today. Participating in the CES mission gave our company an enormous boost. We have grown as a company and as a team."

CES Unveiled Amsterdam: back at the Beurs!

By registering for CES2023, you will get access to CES Unveiled in Amsterdam. The official kick-off for the Netherlands' CES mission will be on 13 October 2022 in the Beurs van Berlage.

CES Unveiled Amsterdam is CES Las Vegas' official pre-event and media show. At CES Unveiled, we will unveil the official delegation for the trade mission CES2023. It will also function as the preparation programme for CES, involving tailor-made master classes, personalised coaching and PR support for the Dutch CES delegation.


A jury of independent experts will select and invite companies to take part based on set criteria. The companies also have to be accepted by the Consumer Technology Association (CTA), the organiser of CES. The criteria are:

  • Your product fits within the area of interest determined by CTA.
  • Your product represents one of the technologies in which the Netherlands distinguishes itself internationally within the specified focus areas.
  • Your technology has the potential to contribute to 'Tech for a responsible future'.
  • Your product or service is innovative and revolutionary.
  • Your product is available to prove with a functioning business model.
  • Your company has the ambition to scale-up internationally short-term.
CTA has set up additional criteria for the startup pavilion Netherlands Tech Square applicants.

Costs and subsidy

The participating fee for the startup mission is about €4,400. Participation in the scale-up mission is about €5,500. These amounts are subject to change. We will confirm the exact costs at a later date. The fee covers:

  • stand rent;
  • stand construction;
  • participation at CES Unveiled;
  • participation in the CES Unveiled preparation sessions

Travel and accommodation are at your own expense.

A subsidy scheme is available. If you meet the criteria mentioned above, it will cover around 50% of the total costs.


Register for this event.

More information

For more information about this event, please contact:

Marie-Jeannine Citroen
Netherlands Enterprise Agency

Willem Drost
Enterprise Solution

Marjan Blumberg
CES Unveiled Amsterdam

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