Trade mission for startups to Digital Demo Day 2023 in Düsseldorf |

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Trade mission for startups to Digital Demo Day 2023 in Düsseldorf

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Is your startup ready to expand abroad? Do you want to do business, network or meet with investors? Then join our trade mission to Digital Demo Day 2023 in Düsseldorf, 15-17 August. It is Germany's leading tech event where startups, customers and investors get together.

Digital Demo Day 2023: the Future of Tech

Digital Demo Day (DDD) offers a platform for startups to showcase their innovative products and services to potential partners, customers and investors. The trade show expects to attract 4,500 visitors, 250 startups and 120 investors. With 5 stages, exhibition spaces and the Investors & Corporate Lounge, this event is a perfect stepping stone for Dutch startups to explore the German market.

Important regional cluster

Düsseldorf is the state capital of the German federal state North Rhine-Westphalia (NRW). The city is a business hub in the heart of Europe and a top destination for direct foreign investments. Its central location, excellent infrastructure and international airport make Düsseldorf the ideal location for companies that want to enter the German and European markets. The city has many startup hubs (Gründercentra), accelerators, incubators, companies and 350 startups. These clusters play a vital part in the innovative power of the region's economy.

Why take part?

Through this trade mission, we want to support promising Dutch startups in their international growth. Together we will put the Dutch startup ecosystem on the map!

This mission offers an opportunity to:

  • present your product and service to a large German and international audience;
  • validate or test your product and service;
  • expand your international network;
  • meet potential investors, customers and partners;
  • generate media attention for your product and company;
  • gain knowledge about the German market and partnership opportunities.

For whom?

This mission focuses on startups in DeepTech, HealthTech and GreenTech.

We look for companies that:

  • have a high-tech, innovative and potentially disruptive product or service;
  • have a proven market acceptance for your business or service in the Dutch market;
  • have started or are ready for international scale-up;
  • are registered at the Dutch Chamber of Commerce.

Does your company not fit this profile, but would you still like to join this trade mission? Please explain why you should be part of the Dutch delegation to the Digital Demo Day in your application.


NL Street is the Netherlands' base at the Digital Demo Days. This central location is your spot to meet potential investors and customers. You can also use it to showcase your product or service. Next to DDD, the Netherlands Enterprise Agency (RVO) also organises working visits for Dutch startups. These visits focus on partnerships with the German federal state of North Rhine-Westphalia.

We are still finalising the details of this trade mission. Below you will find the preliminary programme (subject to change):

3 August
  • Online preparation meeting. As part of your preparation for DDD 2023, we invite you to attend this mandatory online meeting. Alongside general instructions on the mission, we will also inform you about the Digital Demo Day.
15 August
  • Welcome reception at the Netherlands Consulate-General in Dusseldorf.
  • Guest speakers inform you about doing business with Germany and share their knowledge about partnerships with 'Business Metropole Ruhr', the development agency of 53 cities in the Ruhr area.
16 August
  • Working visit to a startup ecosystem in North Rhine-Westphalia.
  • Icebreaker event at Digital Demo Day 2023.
17 August
  • Visit to Digital Demo Day 2023.

Full attendance required

Trade missions are significant in successfully growing and developing a startup. So preparing and participating in every part of this mission is essential. With that in mind, we kindly request you to attend the online preparation meeting on 3 August, our working visit in North Rhein-Westphalia and participate in every aspect of the programme in Düsseldorf. If, for any reason, you are unable to attend, please consider sending a replacement or cancelling your application.

Registration and fees

Register for this mission. Do so before 31 May. Each attendee needs to sign up separately.

Up to 20 startups can join this trade mission. Companies that join the mission must fall within this mission's scope and focus. Registration does not guarantee your place in this mission.

We also encourage women's entrepreneurship. We do not select participants based on gender, but we challenge you to look for women participants within your organisation to take part in this mission.


The participation fee is €500 (excluding VAT) per startup. Only 2 participants per company can take part. This fee gives you the following:

  • access to Digital Demo Day 2023 and its online platform for 2 participants;
  • access to the compulsory online preparation meeting on 3 August;
  • use of 'NL Street' as a meeting point at DDD;
  • access to side events and network events;
  • meet up with potential investors;
  • the opportunity to sign contracts or Memoranda of Understanding in the presence of the Head of Delegation;
  • public transport passes valid within the Düsseldorf area on 15-17 August;
  • support from the Netherlands Embassy in Berlin, Consulat-General in Düsseldorf and the Netherlands Enterprise Agency.

Travel and accommodation

Travel and accommodation are at your own expense. This also applies to meals and drinks unless stated otherwise in the programme.

We will share the information on where the RVO delegation will be staying. It is optional to stay at the same hotel. However, attendees from previous missions voiced that they found it valuable and enjoyable to stay together at the same hotel.

Corporate Social Responsibility

The Dutch government emphasises corporate social responsibility (CSR) and endorses the OECD Guidelines for Multinational Enterprises. These state the CSR standards for internationally active entrepreneurs. Following the OECD guidelines is one of the conditions for participating in this mission.

More startup trade missions

Next to Digital Demo Day, RVO also organises missions to London Tech WeekVivaTech in Paris and Collision Toronto. Which trade mission is most suitable for your startup? Please contact us; we will be happy to assist you.

More information

For more information about this startup trade mission, please contact:

Celeste Flores Uijtewaal
Project leader Digital Demo Day 2023
Netherlands Enterprise Agency

Maarten Schweers
Project leader Digital Demo Day 2023
Netherlands Enterprise Agency

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