On 9 January, Mona Keijzer, State Secretary for Economic Affairs and Climate Policy, and Nina Hachigian, Los Angeles Deputy Mayor for International Affairs, opened the new office in downtown Los Angeles. Together, they unveiled the seven-foot-tall logo of the Netherlands.
Proud to work together
The Netherlands Business Support Office (NBSO) connects Dutch and American entrepreneurs in Los Angeles. The NBSO also helps Dutch businesses make an imprint in the greater Los Angeles area. In the Cross Campus co-working space at 800 Wiltshire Blvd., NBSO will focus on sustainability, life sciences, health, technology and logistics. “Our NBSOs are essential in showing the world what the Dutch have to offer. And in creating business and innovation opportunities everywhere. Or in other words, Dutch solutions for global challenges,” said State Secretary Keijzer. “For our entrepreneurs, there are many places to be, and Los Angeles is definitely one of them. The people of Los Angeles are creative, inventive, and innovative. I am proud that we can continue to work together and create jobs and innovation together.”
“The Dutch are not only here for business,” said Consul General Gerbert Kunst. “We want to work together to find smart solutions for global challenges, such as climate change. This philosophy fits Los Angeles, a city that is becoming more sustainable and future-proof. This NBSO will be a key player in making the right connections between Dutch entrepreneurs and Los Angeles businesses,” said Kunst. “It shows how the economic partnership between the Netherlands and Southern California is growing and strengthening. With the upcoming Olympic Games in 2028 and the major investments in infrastructure, Dutch expertise on resiliency, logistics and sustainability is exactly what this city needs.”
Last November, a trade mission of 40 Dutch companies working in the circular economy visited Los Angeles to connect with businesses and organisations. The Port of Rotterdam works together with the ports of Long Beach and Los Angeles on climate action. Earlier, the Consulate General launched the Los Angeles Playbook. With tips and tricks for Dutch entrepreneurs to be successful in LA.
Photo from left to right: Mona Keijzer, State Secretary for Economic Affairs and Climate Policy; Nina Hachigian; Consul General Gerbert Kunst; Ambassador André Haspels; and trade representative Peter Post. Copyright: Martin Cohen Photography