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New logo for the Netherlands

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Published on: 15 November 2019 | Changed on: 15 November 2019

The search to show what the Netherlands has to offer internationally has resulted in a new strategy and a new logo: a combination of the symbols NL and a modernised orange tulip. The Netherlands aims to be known for co-creating pioneering solutions to global challenges, for example, as the partner to achieve the Global Goals for sustainable development. We continuously seek open, resourceful and inclusive solutions, characterised by our integral and multidisciplinary outlook. In short, we think and act in terms of win-win-win for people-planet-profit.

Search for a suitable symbol

During the past 18 months, the Dutch government has worked with cities, educational institutions, the tourism sector and sports federations on a common strategy to strengthen our international image. Minister of Foreign Trade and Development Cooperation, Mrs Sigrid Kaag: ‘The new logo can be applied across a range of fields, from high tech to agri-food and from sport to culture. A clear cut international image is positive for our exports and the attraction of investment and talent.’ Minister of Economic Affairs and Climate, Mr Eric Wiebes: ‘We also create innovative solutions to technical and social challenges and work collaboratively across borders of both sectors and industries.’

In full bloom in 2020

In the new year, you will find the new logo on correspondence from Dutch ministries, embassies and the Netherlands Enterprise Agency. You may also spot it at conferences, international expositions and trade missions. The Netherlands, the Kingdom of the Netherlands and the Caribbean parts of the Kingdom will use the new logo from January onwards.