Dutch horticulture companies jointly enter the Turkish soft fruit market
The Netherlands Enterprise Agency (RVO) and a cluster of Dutch horticultural companies recently signed a cooperation agreement on 14 July 2023. This agreement is part of the Partners for International Business (PIB) programme. Together, the companies will establish themselves in the fast-growing soft fruit market in Türkiye.
Turkish soft fruit market flourishes
The cultivation of soft fruits in Türkiye is flourishing. The country's fertile soil is suitable for growing blueberries, raspberries, blackberries and strawberries. The mild weather allows year-round harvesting and the country has a favourable geographic location compared to other market regions. The Turkish soft fruit market is still in its infancy, which offers many opportunities for innovative Dutch horticulture companies.
PIB activities in Türkiye
The Partners for International Business (PIB) programme has recently organised a cluster for horticulture companies interested in entering the Turkish soft fruit market. This cluster acts as a 'one-stop shop' with knowledge and experience along the horticultural chain: from seedling to cultivation and harvesting. The cluster organises many activities within the PIB programme, together with RVO and the Dutch Embassy in Ankara. Examples are trade missions, incoming visits of key persons from Türkiye, matchmaking events and events for exchange knowledge and experience. From 22 to 26 November 2023, the cluster will attend the Growtech trade fair in Antalya. They will also appoint a local liaison to represent the cluster in Türkiye. The Dutch Embassy has the soft fruit sector on its priority list and assists whenever possible.
We want to offer a complete range of products and services in Türkiye. You can be part of that. Are you active and involved in the soft fruit sector, and do you value quality and innovation? Would you like to enter the Turkish market? If so, join this cluster. Please contact:
Frederique Vogel, coordinator
Partners for International Business
The Partners for International Business (PIB) programme allows Dutch businesses to enter a public-private partnership to realise their international ambitions. Doing business abroad can be challenging. You may be confronted with trade barriers, a need for knowledge among local governments and businesses or restrictive local laws. Joining forces with other businesses in your industry and the Dutch government puts you in a better position.
- Ministry of Foreign Affairs