Trade mission for startups to CES 2027 in Las Vegas

Why participate in CES?

Since 1967, CES has grown into one of world’s leading technology events. Every year, the global tech sector comes together at CES. In 2026, the event welcomed more than 148,000 visitors, 4,100 exhibitors (including around 1,200 startups), and over 6,900 media professionals and analysts from more than 140 countries.

CES is a great opportunity for startups that want to:

• launch their product or service internationally;
• meet and pitch to investors;
• build valuable business connections and partnerships;
• gain international media attention.

Netherlands Tech Square @ Eureka Park

As a participant, you will be part of the Dutch Pavilion at Eureka Park – the startup hub of CES. This is where promising startups showcase their innovations to an international audience.

As part of the Netherlands Tech Square, you benefit from:

• a professional booth in a prime location;
• shared branding and visibility;
• access to exclusive networking events;
• guidance and support from the Dutch delegation.

Who can join?

We welcome startups that fit within the focus areas of de Nationale Technologie Strategie (the Dutch National Technology Strategy). We also invite other innovative and ambitious startups to apply.

An independent jury selects participating companies based on the criteria below. In addition, companies must be approved by the Consumer Technology Association (CTA), the organisation behind CES Las Vegas.

Requirements

You can attend if the CTA approves your startup and meets these requirements:

• Your company fits within the focus area set by the CTA and represents one of the technologies in which the Netherlands stands out internationally.
• Your product or service is innovative and disruptive.
• You already have a product or service on the market.
• You can demonstrate your product or service with a functioning business model.
• You have the ambition to scale internationally in the short term or are already doing so.
• Your company meets the additional CTA requirements for participation in the startup pavilion at Eureka Park.

Fee

The participating fee for this startup mission is about €4,400, excluding VAT, per startup. The fee includes:

• Participation in the extended preparation programme (mandatory).
• Participation in CES Las Vegas, including general event registration and exhibition space rental.
• Rental and construction of a basic booth. Additional booth requirements, such as a TV screen or chairs, are at your own expense.
• Support with the application for the CES Innovation Awards.

Please note: travel and accommodation costs are at your own expense.

Contribution available

You may be eligible for a contribution if you register for the trade mission on time and meet the following conditions:

• You are an SME (small or medium-sized enterprise).
• Your participation has been approved by the Consumer Technology Association (CTA).

You must show a declaration of the De minimis aid when applying for a subsidy to which the De minimis regulation applies.

Logistics

This year, our partner PSPS is responsible for the logistical organisation of the trade mission. They will support you with activities before and during CES Las Vegas. You can contact PSPS for practical matters such as booth construction. PSPS will also support you during the preparation programme.

CES Innovation Awards

Every year, CES presents the CES Innovation Awards for innovative, technologically advanced consumer electronics. Winners will benefit from extra attention and visibility during CES. This contest is unique because CES presents the awards based on category. This way, startups and big tech companies have an equal opportunity to win a prize.

Do you want to compete for this award? Please read the requirements and apply. We can help you with your applications if needed.

Please note: any fees for the CES Innovation Awards are your own expense.

Register

Would you like to join the CES 2027 trade mission? Apply before 1 July 2026. You will hear whether you have been selected on 10 July 2026.

Register now

More information

For more information about this mission, please contact:

For general information about the trade mission and CES:

Denise Kusse, first mission lead, Netherlands Enterprise Agency 
E: denise.kusse@rvo.nl

Rik Roeske, second mission lead, Netherlands Enterprise Agency
E: rik.roeske@rvo.nl

For recruitment:

Yeni Joseph, YCM Joseph 
E: ycmjoseph@gmail.com 
T: +31 6 17 71 29 15

For logistics:

Jeroen van Baren, PSPS
E: vanbaren@psps-ba.nl 
T: +31 70 322 90 06

Visit the CES website for general information about the exhibition.