Partners for International Business - PIB |

Service menu right

Partners for International Business - PIB


The Partners for International Business (PIB) programme allows Dutch businesses to enter into a public-private partnership to realise their international ambitions. Doing business abroad is not always easy. You may be confronted with trade barriers, a lack of knowledge among local governments and businesses or restrictive local laws. Joining forces with other businesses in your industry and the Dutch government puts you in a better position.

How did PIB work?

The Dutch government has developed a 2-year or 3-year action plan with clusters of Dutch businesses and knowledge institutes to list strategic activities that provide the best possible platform abroad for a Dutch industry or sub-industry and the specific clusters.

The government relies on resources such as its foreign network to promote the interests of the Dutch business sector and implement the PIB programme. The Netherlands Enterprise Agency has access to a global network of embassies, consulates and Netherlands Business Support Offices (NBSOs).

  • Transcription

    Do you want to do business abroad?
    Are you confronted with trade barriers?
    Do you need a strong network abroad?

    With Partners for International Business, join the government, other companies and knowledge institutions and enter foreign markets.

    The co-operation between all parties, the so-called golden triangle, is essential for doing business abroad. Join PIB if you want to expand your network, increase visibility, and make a better impact on a foreign market.

    The Dutch government is a reliable and neutral partner that offers help for your business abroad.

    Our network consists of embassies, consulates and Netherlands Business Support Offices worldwide. Our network has access to local networks that are less or not accessible to the corporate world.

    The government can help you open the right doors.

    In many countries, you have to show up frequently to build and strengthen new relationships.
    With PIB, you choose a strategic approach to last for years.

    Together with the Dutch government and other entrepreneurs, you develop a tailor-made action plan for 2 to 3 years.

    A local liaison can build a network for the Dutch parties.

    The government spends a total amount of 350,000 euros for the development of PIB activities. The funding is not a subsidy but can be used to organise activities that contribute to better market access for the Dutch business.

    You apply for PIB together with a cluster of companies. You apply for PIB together with a cluster of companies. Develop an action plan together with the Netherlands Enterprise Agency and the embassy. The Netherlands Enterprise Agency and the participating companies and the PIB programme takes off.


PIB is open to all countries except those subject to international sanctions. Since 2018, PIB has been open to the Caribbean part of the Kingdom of the Netherlands. This makes it possible to apply from Bonaire, St Eustatius and Saba (the BES islands) or Aruba, Curaçao and St Maarten (the ACS islands).


All activities within the programme fall within the scope of 1 of 3 modules:
  • Promotion and matchmaking through NL Branding, mission & fairs (in Dutch), seminars and workshops. For advice tailored to your business case, please contact us at
  • Within the Knowledge Exchange and Networks module, activities are developed in Government-to-Government (G2G), Knowledge-to-Knowledge (K2K) and Netherlands Management Training Program (NMTP).
  • The Economic Diplomacy module covers activities aimed at market organisations, market access and solving specific issues for the business cluster. The Dutch representation in the relevant country and ministries carries out these activities.

Get inspired

Below are several inspirational examples of clusters which launched PIB activities in the past.
PIB launched more than 100 programmes since it was set up in 2012. If you want to find out what you can achieve with PIB, read this inspirational interview.

Is this information useful?

Required fields are marked with a *
May we approach you for a user survey? *