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Partners for International Business - PIB


Partners for International Business (PIB) is a programme that allows Dutch businesses to enter into a public-private partnership to realise their international ambitions. Doing business abroad is not always easy. You may be confronted with trade barriers, a lack of knowledge among local government bodies and businesses or restrictive local laws. Joining forces with other businesses in your industry and with the Dutch government puts you in a better position.

How does PIB work?

Together with clusters of Dutch businesses and knowledge institutions, the Dutch government is developing a 2-year or 3-year action plan. This will list strategic activities to provide the best possible platform abroad for a Dutch industry or sub-industry in general, and the specific clusters in particular.

To promote the interests of the Dutch business sector and implement the PIB programme, the government relies on resources such as its foreign network. The Netherlands Enterprise Agency has access to a global network of embassies, consulates and Netherlands Business Support Offices (NBSOs).

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    Do you want to do business abroad?
    Are you confronted with trade barriers?
    Do you need a strong network abroad?

    With Partners for International Business, join the government, other companies and knowledge institutions and enter foreign markets.

    The co-operation between all parties, the so-called golden triangle, is essential for doing business abroad. Join PIB if you want to expand your network, increase visibility, and make a better impact on a foreign market.

    The Dutch government is a reliable and neutral partner that offers help for your business abroad.

    Our network consists of embassies, consulates and Netherlands Business Support Offices worldwide. Our network has access to local networks that are less or not accessible to the corporate world.

    The government can help you open the right doors.

    In many countries, you have to show up frequently to build and strengthen new relationships.
    With PIB, you choose a strategic approach to last for years.

    Together with the Dutch government and other entrepreneurs, you develop a tailor-made action plan for 2 to 3 years.

    A local liaison can build a network for the Dutch parties.

    The government spends a total amount of 350,000 euros for the development of PIB activities. The funding is not a subsidy but can be used to organise activities that contribute to better market access for the Dutch business.

    You apply for PIB together with a cluster of companies. You apply for PIB together with a cluster of companies. Develop an action plan together with the Netherlands Enterprise Agency and the embassy. The Netherlands Enterprise Agency and the participating companies and the PIB programme takes off.


PIB is open to all countries, except those subject to international sanctions. Since 2018, PIB has been open to the Caribbean part of the Kingdom of the Netherlands. This makes it possible to submit an application from Bonaire, St Eustatius and Saba (the BES islands) or Aruba, Curaçao and St Maarten (the ACS islands).


We will work with your group to develop a tailor-made multi-year programme. All activities within the programme will fall within the scope of 1 of 3 modules:
  • Promotion and matchmaking through NL Branding, mission & fairs (in Dutch) and seminars & workshops. For advice tailored to your business case please contact us directly at
  • Within the Knowledge Exchange and Networks module, activities are developed in Government-to-Government (G2G), Knowledge-to-Knowledge (K2K) and Netherlands Management Training Program (NMTP).
  • The Economic diplomacy module covers activities aimed at market organisations, market access and solving specific issues for the business cluster. These activities are carried out by the Dutch representation in the relevant country and the relevant ministries.
With these modules, you will improve your cluster’s access to and positioning in a promising foreign market.

Get inspired

Below are a number of inspirational examples of clusters which launched PIB activities in the past.
  • Urban Farming Partners: Dutch businesses in the nutrition, logistics, planning and architecture industries are working together with the Dutch government in the Urban Farming Partners PIB, which is targeted at Singapore.
  • Indo Dutch Agriculture Portal: this portal lists a number of PIB projects in India that focus on agriculture.
More than 100 programmes have been launched since PIB was set up in 2012. If you want to find out what can be achieved with PIB, read this inspirational interview.

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