Startup trade mission to London Tech Week and The AI Summit London 2025

London Tech Week 2025

London Tech Week is the most significant tech event in the United Kingdom (UK). This year, the organisation expects more than 40,000 innovators, investors, companies, knowledge institutions and policymakers. Together, they will discuss and discover the latest technological developments. Subjects vary from fintech and deep tech to sustainable innovation and AI.

The AI Summit London 2025

The AI Summit London is where the world's startups, scale-ups, companies, experts, and visionaries gather to discuss AI's possibilities. This event is a unique platform for sharing ideas and innovations in artificial intelligence.

Startup hub London

London, along with Silicon Valley and New York City, is one of the most significant startup hubs in the world. It is the perfect stepping stone for your startup's international expansion.

Why take part?

This startup trade mission aims to support promising Netherlands-based startups in growing their business internationally. Joining the mission to London offers you the exciting opportunity to:

• present your product or service to a large international audience;
• validate or test your product or service;
• draw new clients;
• expand your network worldwide;
• establish forward-looking collaborations with suitable parties;
• meet with potential investors;
• attract talent;
• acquire knowledge about the global market for tech and AI, as well as the British startup ecosystem.

Together, we will put the Dutch startup ecosystem on the map!

For whom?

We invite Netherlands-based startups and scale-ups that want to showcase their abilities to the international public. This mission focuses on AI in particular.

You can join this mission if your startup or scale-up meets the following criteria:

• Your product or service is high-tech, innovative and potentially disruptive;
• Your product or service has a proven market acceptance in the Dutch market;
• You have started or are ready to scale up internationally;
• You have registered your startup with the Dutch Chamber of Commerce.

If you do not meet the criteria mentioned above, you can give us a convincing reason why you should join this mission. Tell us in your application why your startup should be part of the Dutch delegation.

Programme

We are still in the process of putting the programme together. Therefore, the programme is subject to change. Note: The exhibitions will be held at 2 different locations. The programme will look as follows:

Your attendance is essential

Startup missions are vital for the growth and development of startups. That is why it is essential to prepare for this mission and attend every part of the programme to be successful.

With that in mind, we ask you to attend the preparatory session on 7 May. We also request that you take full advantage of the opportunities available at London Tech Week and The AI Summit. If you cannot attend, please consider selecting a colleague or reconsider participating.

Register and fee

Register for this startup trade mission and do so before 17 March. Each participant must register separately.

A limited number of people can join this mission. We consider it essential that companies fit the mission's focus. Therefore, registration does not automatically mean that you will participate in this mission.

We will notify you whether you have been selected shortly after the closing date.

Participation fee

The participation fee for this startup mission is €500 (excluding VAT) per startup, with a maximum of 2 participants per company. The fee covers:

• Entrance to London Tech Week and The AI Summit for two persons;
• Access to the preparatory meeting for London Tech Week and The AI Summit, on 7 May;
• Usage of the NL Lounge as a meeting point during the exhibitions;
• Access to all side events and network activities;
• The option to, for example, sign contracts or MoUs (Memoranda of Understanding) in the presence of the delegation;
• Local support provided by the Startup Liaison Officers of the Netherlands Embassy in London and the Netherlands Enterprise Agency (RVO).

Travel and accommodation

Travel and accommodation are at your own expense, as are meals and drinks, unless specified otherwise.

We advise booking your travel and accommodation as soon as possible. Over time, hotel room availability becomes more limited and expensive. 

Register

Women's entrepreneurship

We encourage women's entrepreneurship. We do not select participants based on gender. But we challenge you to look for women participants within your organisation to participate in this mission.

Responsible Business Conduct

The Dutch government emphasises responsible business conduct (RBC) and endorses the OECD Guidelines for Multinational Enterprises. These guidelines state the RBC standards for internationally active entrepreneurs. Following the OECD guidelines is one condition for participation in this mission.

More information

For more details about this mission, please contact:

Denise Kusse
First mission leader (out of office from 3 February to 10 March)
Netherlands Enterprise Agency 
Email: denise.kusse@rvo.nl

Rik Roeske
Second mission leader (out of office from 25 January to 3 February)
Netherlands Enterprise Agency 
Email: rik.roeske@rvo.nl
Phone: +31 6 2551 6714

Lieke Conijn
Startup Liaison
Embassy of the Netherlands in London
Email: lieke.conijn@minbuza.nl
Phone: +44 7703322083

Please visit London Tech Week's and The AI Summit London's websites for general information on the exhibitions.