Startup trade mission to The AI Summit London 2024

Published on:
25 March 2024
Last checked on:
22 March 2024

Is your tech startup ready to expand internationally? Do you want to do business and meet up with companies or investors from the Artificial Intelligence (AI) sector? Then register for the Netherlands Enterprise Agency's (RVO) trade mission to The AI Summit London on 11 - 13 June in the United Kingdom. Register before 19 April.

11 June
13 June


Tobacco Dock
Tobacco Quay
Wapping Ln
E1W 2SF London

Attendee information

  • Register before 19 April
  • Participation costs: €500 (excluding VAT), per company
  • Maximum of 2 participants per company


  • Netherlands Enterprise Agency
  • Netherlands Ministry of Foreign Affairs
  • Embassy of the Netherlands in London

The AI Summit London 2024

The AI Summit London is a meeting point for Artificial Intelligence (AI) application developers and prospective users. This event provides a unique platform for exchanging ideas and groundbreaking innovations on AI. It attracts startups, scale-ups, leading companies, experts and visionaries from across the globe.

Startup hub London

London is one of the world's most significant startup hubs, along with Silicon Valley and New York City. That is why it is an excellent location for your startup's next development stage. This trade mission makes it possible to showcase your innovative technology to potential investors, partners, customers and leading companies. Additionally, you will get to know the British startup ecosystem.

Why take part?

Through this trade mission, we want to support promising Dutch startups in their international growth. The mission offers a platform to present your product or service to an international audience. Also, it allows you to meet potential customers, investors, business partners and other startups. You can use the NL Lounge to meet these contacts.

This trade mission offers the perfect opportunity to:

  • present your product or service to a large, international audience;
  • validate or test your product or service;
  • attract new customers;
  • expand your international network;
  • start strategic partnerships with other companies;
  • meet potential investors;
  • attract talent;
  • gain knowledge about the global AI market and Britain's startup ecosystem.

Together we will put the Dutch startup ecosystem on the map!

For whom?

The mission to The AI Summit London focuses on AI startups and scale-ups that want to enhance their international presence. The trade mission focuses specifically on the sectors AI & Health and AI & Data.

We look for companies that:

  • have a high-tech, innovative and potentially disruptive product or service;
  • have a proven market acceptance for their business or service in the Dutch market;
  • have started or are ready for international scale-up;
  • are focused on the themes: AI & Life Sciences Health or AI & Data; 
  • are registered at the Dutch Chamber of Commerce.

Does your company not completely fit this profile, but would you still like to join this trade mission? Please explain in your application why you should be part of the Dutch delegation to The AI Summit London.


We are still finalising the details of this trade mission. Below you will find the preliminary programme (subject to change):

Tuesday, 21 May

  • AI Summit Prep session (online)

Tuesday, 11 June

  • Welcome reception and official opening of the trade mission
    Welcome reception at the Netherlands embassy in London and official start of the trade mission.

Wednesday, 12 June

  • The AI Summit London

Thursday, 13 June

  • The AI Summit London

On 12 and 13 June, you will attend The AI Summit London. The NL Lounge at this event will be your base to network, meetup and showcase your product or service. You can also attend networking events and other side events during the two exhibition days.

Full attendance required

Trade missions are a significant tool for successfully growing and developing a startup. So preparing and participating in every part of this mission is essential. With that in mind, we kindly request you to attend the online AI Summit Prep preparatory meeting on 21 May and participate in every aspect of the programme. Please consider sending a colleague or rethink your application if you cannot attend.

Registration and fees

Register for this mission. Do so before 19 April. Each attendee needs to sign up separately.

A limited number of people can join this trade mission. Companies that join the mission must fall within this mission's scope and focus. Therefore, registration does not guarantee your place in this mission.


The participation fee is €500 (excluding VAT) per company. Only 2 participants per company can take part. This fee gives you the following:

  • access to The AI Summit London for 2 participants;
  • access to the online AI Summit Prep preparatory meeting on 21 May;
  • use of the NL Lounge as a meeting point at The AI Summit London;
  • access to side events and networking events;
  • the opportunity to sign contracts or Memoranda of Understanding in the presence of the Head of Delegation;
  • support from Netherlands Embassy in London's Startup Liaison Officer and the Netherlands Enterprise Agency.

Travel and accommodation

Travel and accommodation are at your own expense. This also applies to meals and drinks unless stated otherwise in the programme.

We recommend booking as early as possible, as the availability of hotel rooms becomes limited and expensive over time.

Women entrepreneurs

The Netherlands is committed to increase diversity within the tech sector. That is why RVO encourages women entrepreneurs to attend tech shows such as The AI Summit London.

Research shows that women entrepreneurs, in contrast to men, hesitate to register if they feel they do not meet all requirements. Attending trade missions is an important way to expand your business network and increase international business opportunities. If you are still deciding whether to participate in this event, please get in touch with RVO. We will be happy to assist you.

We look forward to your registration.

Responsible Business Conduct

The Dutch government emphasises responsible business conduct (RBC) and endorses the OECD Guidelines for Multinational Enterprises. These state the RBC standards for internationally active entrepreneurs. Following the OECD guidelines is one of the conditions for participation in this mission.

More information

For more information about this startup trade mission, please contact:

Celeste Flores Uijtewaal
Project manager
Netherlands Enterprise Agency

Hannah Verhage
Project manager
Netherlands Enterprise Agency

Commissioned by:
  • Ministry of Foreign Affairs
Is this page useful?