Startup mission to Slush Helsinki 2025

Over 13,000 attendees, 4,200 startups, 2,200 investors, and 650 journalists from all over the world gathered at Slush in 2024. The event allows startups to showcase their products and services to diverse audiences.

NL Lounge

With Slush at your doorstep, the Netherlands (NL) Lounge is your home base for networking at the event. Individual stands per startup are not available.

In collaboration with partners, the Netherlands Enterprise Agency (RVO) organises several side events where you can meet investors, coaches, and fellow entrepreneurs.

Opportunities for startups

The startup trade mission to Slush focuses on ambitious young tech companies that want to expand their business with a scalable business model. We collaborate with regional partners to provide exciting events and expand your network.

Slush is an excellent opportunity to:

• present your product or service to a large, international audience;
• validate/test your product or service;
• attract new customers;
• create partnerships with other companies;
• meet potential investors;
• attract talent;
• gain knowledge about the European and global market and competition.

Slush provides the perfect platform for spontaneous encounters, networking opportunities, and taking on challenges.

For whom?

You can register for this mission if you meet the following criteria:

• Your product or service is high-tech, innovative, and potentially disruptive;
• There is proven market acceptance for the product or service in the Dutch market;
• You have already started or are ready for international scaling;
• You are seeking seed, series A, or series B funding rounds;
• Your startup is registered with the Dutch Chamber of Commerce.

Do you not fully meet all criteria but have a convincing reason to attend Slush? Please explain why you should be part of the Dutch delegation when applying.

Programme

We are still finalising this mission. Below, you will find the preliminary programme (subject to change).

Fees

The participation fee for this mission is € 500 (excluding VAT) per company. Only 2 participants per company can take part. This fee will give you the following:

• access passes for unlimited entry to Slush for 2 participants;
• participation in the Slush'D preparatory meeting;
• use of the NL Lounge as a meeting point and stepping stone for Slush;
• access to side events;
• meetings with potential investors through matchmaking;
• opportunities to sign contracts or MoUs in the presence of delegation leaders;
• exclusive pitch opportunities after selection by Slush;
• support from the Dutch embassy in Helsinki and the Netherlands Enterprise Agency.

Travel and accommodation

We recommend staying at the same hotel as the other participants, allowing you to interact with them over breakfast or in the hotel bar. We will share information about the hotel after we confirm your participation. RVO does not provide travel packages.

Travel, accommodation, and additional translation costs are at your own expense. This also applies to meals and drinks unless stated otherwise in the programme.

Your attendance is essential

Our startup missions play a crucial role in growing and developing a startup. Therefore, it is essential to fully prepare and participate in the mission programme to ensure success. With that in mind, we ask you to attend the preparation meeting and fully engage in the Helsinki programme. Please consider sending a colleague or rethinking your application if you cannot attend.

Register

Register for this mission before 20 July. Each participant must register separately. We allow up to 2 participants per startup.

Register

RVO emphasises that participating companies align with the mission's setup and focus. Registration does not guarantee automatic participation.

We evaluate your registration based on the abovementioned requirements. You can specify how and why you meet the criteria in the registration form. We will consider this information when making our selection.

Women's entrepreneurship

We encourage women's entrepreneurship. We do not select participants based on gender. But we challenge you to look for women participants within your organisation to participate in this mission.

Responsible Business Conduct

The Dutch government emphasises responsible business conduct (RBC) and endorses the OECD Guidelines for Multinational Enterprises. These guidelines state the RBC standards for internationally active entrepreneurs. Following the OECD guidelines is one condition for participation in this mission.

More information

For more information about this mission, please contact:

Marie-Jeannine Citroen
Project lead Slush 2025
Netherlands Enterprise Agency
Phone: +316413906
Email: marie.citroen@rvo.nl 

Rik Roeske
Second project lead Slush 2025
Phone +31625516714
Email: rik.roeske@rvo.nl